People for the Ethical Treatment of Animals

Knowledge Source Identification
Knowledge source name People for the Ethical Treatment of Animals
Abbreviated name PETA
Owner/Developer People for the Ethical Treatment of Animals
Abbreviated owner PETA
Country United States of America
Languages Chinese, Dutch, English, French, German, Spanish
URL http://www.peta.org/
Contact http://www.peta.org/about-peta/contact-peta/
Description People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
Knowledge Source Category
Category Organization
Sub categories Non-Governmental Organization
Knowledge Dissemination and Sharing
Dissemination channel Website, E-mail, Audio / Video, Social media, Forum / Blog, Face-to-face
Targeted audience (specified/objective analysis) General public, Scientists, Policy-makers, Regulators, Industry, Researchers, Educators, Students
Users access Open access
Knowledge Characterization
3Rs relevance Replacement, Reduction, Refinement
Purpose Animal welfare, Documentation and information